For a successful collaboration, a mutual understanding is key.

A cooperation between companies with different working cultures often results in a high potential for challenges and problems: the communication is inefficient, the business culture is foreign, core values are different and the outcome sometimes does not meet expectation. This can not only lead to frustrations but could also result in a delay in time and an increase of costs.

The source of this problem mostly lies in a lingual or cultural misunderstanding.

culinact supports your company to avoid such misunderstandings in advance and enhances a successful and resource efficient cooperation between both the Chinese and western parties involved. We help to establish a mutual understanding through on-site support, mediation and translation during meetings and negotiations. We care for your customers during events and help to increase cultural awareness through cultural training sessions. With our strong understanding of both business cultures, we are happy to support your business to plan and realize your entry and growth in the Chinese / western market.